Beamer's Holiday Beat E-Newsletter
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In this month's issue:

'Tis the Season - News from Beamer
Lean Your Ear This Way - Media Moments & Savings!
Yule Go Down in History - Tradition of the Candy Cane
Deck the Halls - Home Decor Ideas

Do You Hear What I Hear? - Quarterly Survey
Up on the Home Page - Coming Events
Featured Recipe for December
Dashing Through the Site - Links

'Tis the Season
Welcome to “Beamer’s Holiday Beat,” Bronner’s e-newsletter for everyone who shares my passion for Christmas. (There are only 25 days until Christmas!)

Is your house and yard featured on www.MyChristmasWonderland.com, Bronner’s Christmas lights site for sharing outdoor Christmas decorations with the world? Simply pinpoint your Christmas decorations display on the map, and add a picture and description. How’s that for spreading a little Christmas cheer? It’s a great way to gather decorating ideas from others, too!

It’s not too late to order decorations and gifts from Bronner’s. Shop online at www.bronners.com or call (989) 652-9931 by December 16 to place an order for economy ground delivery or regular ground delivery by December 23. Second-day air orders* must be placed by noon (EST) on December 20 for delivery by December 23. Overnight orders* must be placed by noon (EST) on December 21 for delivery by December 23. *(Personalized items not included.)

Thank you for inviting me into your home. You’re welcome at my home, www.bronners.com or 25 Christmas Lane in Frankenmuth, all year long!

Beamer the Bronner Star

Merry Christmas!The Bronner family and staff wish you a blessed celebration of the birth of Jesus, our Savior. We’re committed to keeping the true meaning of Christmas at our business forefront as expressed by Bronner’s motto,
"Enjoy CHRISTmas, It’s His Birthday; Enjoy Life, It’s His Way."
Originator Wally enjoyed Christmas and enjoyed life, and hoped for everyone to know the joy of the Christ of Christmas. As Wally so loved to share: "May the joy of CHRISTmas decorate your hearts with hope, love and peace 365 days a year."


Deck the Halls

Light your way to a very Merry Christmas and Happy New Year
with a festive entry featuring Arctic ice lantern molds. Use your own candle votives or weather-proof portable battery-operated lights.
(Red velvet bows and Arctic ice lantern molds are made in the USA.)

Click the links below to view the featured items.

Click to view larger image of our Winter home decor display idea.
View Larger Image

28” Red Velvet Poinsettia -
1153298 - $5.99

Arctic Ice Lantern Mold -
1159649 - $9.99

18” Artificial New Green Pine Wreath -
1153491 - $9.99

Red Velvet Bow
1019887 - $2.99

150 Clear Net Lites® Light Set - 1124297 - $18.99

Wreaths can be ordered already assembled by calling customer service at (989) 652-9931.

You still have plenty of time to decorate, and Bronner’s has
a great selection to make it fun and easy.

- Ornaments (You name it, we probably have it.
Many ornaments can be personalized.)

 

Lean Your Ear This Way

Media Moments
Bronner’s has been blessed with several magical media moments the past two weeks.

HGTV Christmas Special
  • The Haman family, Bronner’s enthusiastic friends from the Grand Rapids, Michigan, area, joined Meeting House Productions at Bronner’s to film for an HGTV Christmas special scheduled to air December 23 at 1pm EST.
  • On Time Magazine's website, Frankenmuth is listed as one of the 9 most Christmassy Towns in America! Read the article here.
  • Maranda from WOOD TV8 in Grand Rapids filmed at Bronner’s for her program, “Where You Live.” Watch the segments here and here.
  • Connie Larsen, Bronner’s ornament artist, traveled to the nearby studio of WEYI TV25 for two live morning segments (watch the first here) about Bronner’s annual ornament line and other exclusive ornaments, and about Bronner’s new ornament legends, symbols and traditions book that will go to press soon.

  • FOX 8 Cleveland Morning Show

  • FOX 8 Cleveland filmed at Bronner’s for their morning show.

  • Glenn Beck Christmas Special

  • Glenn Beck’s gbtv.com filmed at Bronner’s for their Christmas special.

  • WEYI TV25 Morning Show

  • WEYI TV25 photojournalist Brett Dickie aired live from Bronner’s for their morning show. He interviewed president and CEO Wayne Bronner and ornament painter Cathy Haubenstricker. Watch the segment here.
  • WJRT TV12 filmed Bronner’s order and shipping departments for a behind-the-scenes look at the World’s Largest Christmas Store®. Watch the segment here.

  • WJR Remote with Paul W. Smith and Carla Bronner Spletzer

  • Paul W. Smith with WJR interviewed Carla Spletzer during a remote broadcast at the Bavarian Inn.

Light up Your Holidays in Frankenmuth
& Save with Peppermint Perks

Frankenmuth Holiday Light Display

If you’re looking for a wonderland location for your family get-together this Christmas season, Frankenmuth has so much to offer. The city is tastefully lit and decorated from top to bottom through January 6, 2012. Make it Frankenmuth for that special dinner, shopping excursion or family gathering. Our friendly motels, restaurants and shops look forward to serving you.

Frankenmuth’s Peppermint Perks program offers you $5 off an in-store purchase at many shops and restaurants in Frankenmuth through January 2, 2012.

Visit www.frankenmuth.org to print your Peppermint Perks coupons for immediate use or to secure a Bavarian Bargains coupon book featuring savings throughout the year at several Frankenmuth businesses.

Holiday Hours
Bronner’s will close at 4 p.m. on

  • December 24 and 31 so our staff can join their family celebrations
  • January 4 for inventory
  • January 22 for our staff Christmas party
Yule Go Down in History

Tradition of the Candy Cane

The candy cane begins with a stick of white candy. The white symbolizes the purity of the Christmas season. Red stripes are for the blood shed by Christ on the cross so that we may have eternal life. The candy is formed into a "J" to represent the precious name of Jesus. It can also represent the staff of the Good Shepherd. Its hard consistency represents the Solid Rock, the foundation of the church, and the firmness of the promises of God. Tradition card included.

Symbol card is included

Did you know that Bronner's includes
a real miniature candy cane
in every mail order?


Candy Canes Ornament
1148706 - $8.99


 
Do You Hear What I Hear?

Watch this space every month for the results of our previous Question of the Quarter.

A total of 810 responses were received from our September e-newsletter’s question of the quarter. The question and a summary of the responses are listed below.

What features are important to you when you are shopping for a new artificial tree?

5.8% (47)
answered
"No lights on tree"
20.4% (165)
answered
"Pre-lit"
29.6% (240)
answered
"Easy setup"
34.7% (281)
answered
"Realistic appearance"
1.7% (14)
answered
"Available in colors"
5.4% (44)

answered
"Other"

2.3% (19)

answered "Only use
real trees"

Click here to answer this
quarter’s poll question:

How many gift cards do you
give as Christmas gifts?

Have an idea for a possible future
Question of the Quarter? Please email us at holidaybeat@bronner.com

Up on the Homepage, Click, Click, Click

Coming Events
at Bronner’s …

Santa Visits Daily
November 25-December 24
Monday-Saturday: 10-11:30 a.m., 1-4 p.m., and 5:30-7 p.m.;
Sunday: Noon to 5:30 p.m.
Bring your camera and your wish list to Bronner’s. Because Santa is so busy on Christmas Eve, his visiting hours will end at 3 p.m. Bronner’s closes at 4 p.m. on Christmas Eve. Please note that many children wish to see Santa on Saturdays and Sundays. Guests should anticipate a wait. For groups of 20 or more, please phone (989) 652-9935, ext. 556.

Jacki Edwards Ornament Artist Signing
December 3 & 4, 2011; Sat. 10 a.m.-noon, 1-5 p.m.; Sun. noon-5 p.m.
Ornament artist Jacki Edwards will sign her delightful clay dough ornaments purchased at Bronner’s during the event.

Teresa Thibault Ornament Artist Signing
December 9-11, 2011; Fri. & Sat. 10 a.m.-noon, 1-8 p.m.; Sun. noon-7 p.m.
Meet Teresa Thibault, the artist behind the popular Heart Gifts line of ornaments. From inspirational to whimsical, Ms. Thibault’s ornaments make the perfect gifts for everyone on your list … including yourself.

Bronner Family Sing-along
Thursday & Friday, Dec. 22 & 23 1:30-2 p.m.
Join members of the Bronner family in singing a variety of favorite Christmas carols. Music is piped throughout the store. This is a great way to get into the Christmas spirit.

Silent Night Sing-along
Saturday, December 24 3-3:15 p.m.
Join a member of the Bronner family and guest guitarist in the Silent Night Memorial Chapel as they lead everyone in singing "Silent Night." This peaceful assembly is the perfect way to remember why we celebrate the Christmas season.

Lighting Spectacular
Mid November - January 6
Experience the impressive array of sparkling lights and festive decorations that adorn Frankenmuth’s homes, churches, businesses, and parks. Over 125 decorated lampposts line Main Street. Call 1-800-FUN-TOWN for more information or visit www.frankenmuth.org.

365 Evenings a Year
Every evening, Bronner’s ½-mile Christmas Lane is aglow with thousands of twinkling lights. Decorated lampposts and trees, along with intriguing outdoor displays, make your visit a magical one. A majestic, life-size Nativity scene reminds us of the true meaning of Christmas. Bring your camera and capture the beauty of this outdoor wonderland.

Can’t be here for our event?
Please contact our customer service department for information on how to reserve a piece for shipping or pickup. Event pieces available while supplies last. Call (989) 652-9931 or email customerservice@bronner.com.


Bronner’s Flavorful Favorites*
We thought you might like to try one of the recipes from “Bronner’s Flavorful Favorites, Book 2.” The cookbook features over 400 recipes submitted by Bronner’s staff and is available online or in-store for $14.99.

Cherries in the Snow

1 angel food cake
3 envelopes Dream Whip
1 cup powdered sugar
1 (8-oz.) pkg. cream cheese
1 large can cherry pie filling

Break up half of cake and put in 9 x 13-inch pan. Beat Dream Whip according to directions on package. Cream powdered sugar and cream cheese together. Blend this in with Dream Whip. Put half of mixture on cake. Break up the rest of the cake and put on top of mixture. Top with the rest of the Dream Whip mixture. Top with cherry pie filling. Refrigerate at least 8 hours before serving.

Note: If angel food cake is small, use 1½ or 2 cakes. Also, it is best to use 2% milk when preparing Dream Whip. Serves 21.

Submitted by Bonnie St. James


Dashing Through the Site

Bronner's Motto

Bible Verse

When they saw the star, they rejoiced with exceeding great joy.
And when they were come into the house, they saw the young child with Mary his mother, and fell down, and worshipped him: and when they had opened their treasures, they presented unto him gifts; gold, and frankincense, and myrrh.
~ Matthew 2: 10 & 11
Let Us Know, Let Us Know, Let Us Know!

We want to hear from you! If you have suggestions or ideas for our quarterly e-newsletter, please share them with us. You may email us at holidaybeat@bronner.com

Know someone else who would enjoy reading Beamer's Holiday Beat? Please pass this issue on to them!

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You may write to us at BRONNER'S CHRISTmas WONDERLAND,
25 Christmas Lane, PO Box 176, Frankenmuth, MI 48734-0176. Phone (989) 652-9931

Pumpkin Face Glass Ornament - 1143892 - $8.99 Ghost Face Glass Ornament - 1143569 - $8.99 Black Cat Face Glass Ornament - 1141252 - $8.99 Gold Double Ornament Stand - 1084967 - $3.99