to Beamer’s Holiday Beat, Bronner’s e-newsletter
for everyone who shares my passion for Christmas, which
is only 190 days away!
New items have begun arriving this spring.
Bronner’s receiving department will be bursting
at the seams as new product arrival peaks in July and
exciting, new items quickly make their way into the store.
Wonder what’s going to be hot this
fall? Personalized trims continue to be big. LED lights
continue to grow in popularity with a new LED snowman
kit for 2008 and an LED laser wave projector with two
cartridges that projects an animated scene. Trees in red,
royal blue, pink, purple and gold are trendy this year.
Popular colors for 2008 include golds, copper and bronzes;
lots of metallic looks in flowers and wreaths; apple green
and reds; and peppermint (red and white) sometimes with
a touch of apple green.
I really enjoy hearing from you so please
take time to answer my survey question about gas prices
and your shopping plans. Responses will appear in survey
form in the next quarterly e-newsletter.
Thank you for inviting me into your home.
You’re welcome at my home, www.bronners.com
or 25 Christmas Lane in Frankenmuth, all year long!
Bronner Is with the Christ of Christmas in Heaven
Bronner, originator of Bronner’s CHRISTmas Wonderland,
was welcomed home to heaven by the Savior, Jesus Christ,
on April 1, 2008. Born on March 9, 1927, in Frankenmuth,
Wally established a sign-painting and Christmas-decorations
business in 1945, which has grown to become the World’s
Largest Christmas Store®.
On Easter Sunday, March 24, 2008, Wally announced
to his staff by letter that “our loving Lord
and Savior, the CHRIST of CHRISTmas, is ready to receive
me into HIS heavenly kingdom where all believers in
the creator God will be with Him forever and ever.”
Wally leaves behind his wife Irene, son Wayne Bronner
and his wife Lorene, daughter Carla Spletzer and her
husband Bob, son Randy Bronner, daughter Maria Sutorik
and her husband Christopher, and five grandsons: Dietrich
and Garrett Bronner; and Ryan, Paul and Greg Spletzer.
Wally turned over the day-to-day operations of the
family business to the second generation in 1998 but
had remained active in the business and enjoyed being
there every day ending in “y.”
Wally was an active member of St. Lorenz Lutheran
Church and many community organizations. He was an
active public speaker. Wally also was an avid supporter
of many charitable organizations.
In thankfulness to God for His many blessings, Wally and
Irene and family constructed the Silent Night Memorial Chapel
on Bronner’s premises in 1992. (Bronner’s memorial
chapel is a replica of the original chapel in Oberndorf,
Austria, that was built on the site where “Silent
Night” was first sung in 1818.)
Governor Jennifer Granholm said, “Wally Bronner
embodied the spirit of Christmas more than any one person
we’ll ever know. His warm heart could light up a
Christmas tree, and it was a heart that was centered in
his deep faith in God and endless passion for his community.
Frankenmuth and Michigan are richer places because of
his contributions. I will treasure the times I enjoyed
his company, and I extend my heartfelt sympathies to his
wife Irene, the entire Bronner family and to the residents
of Frankenmuth who have lost an icon.”
Wally loved to share his Christian faith summarized in
these 25 words: “For God so loved the world that
He gave His only begotten Son, that whoever believes in
Him should not perish but have everlasting life.”
Primes Its Brushes
Bronner’s Paint-N-Go promotion will begin July 3
and run daily through Labor Day. The painter will be located
in section 8. Guests may order Paint-N-Go personalized
ornaments at the personalization counter in sections 7
and 8. The ornament(s) will be available for pickup at
the counter in one or two hours. After Labor Day, this
service will be available weekends only through September.
Christmas in the mid 1960s, Wally Bronner handpainted
names on ornaments as gifts for staff members’ children.
Because requests for the ornaments began coming in, Bronner’s
started a personalized ornament department in 1967.
Blooms in Frankenmuth
Summer is a great time of year to visit Frankenmuth!
The downtown area resembles a floral garden filled
with a variety of plants and hanging baskets. Frankenmuth
was one of seven cities in the nation to win an
America in Bloom Award in September 2007.
We thought you might like to try one of
the recipes from Bronner’s staff cookbook, “Bronner’s
Flavorful Favorites.” The cookbook features
over 400 recipes submitted by Bronner’s staff and
online or in-store for $14.99.
Lazy to Make Ham Roll-ups Dip
submitted by Diane Karst
oz. light cream cheese, softened
½ to 1 T. Hidden Valley Ranch Party Dip Mix (dry)
2-3 green onions, chopped
1 c. ham, chopped (or ½ pkg.)
cream cheese with dry dip mix. Add chopped green onions
and chopped ham. Mix well. Refrigerate. Serve with crackers.
Second Cookbook Nears Completion
Due to the popularity of Bronner’s first staff cookbook,
“Bronner’s Flavorful Favorites,” a second
staff cookbook is in production. It will be available
online and in-store in early August 2008.
Celebrate family! Our family tree display is a perfect gift
for the wedding couple or anyone with whom you share “roots.”
Watch this space every
month for the results of our previous Question of
A total of 572 responses
were received from our March e-newsletter’s
question of the quarter. The question and a summary
of the responses are listed below.
product category would you like Bronner’s to
broaden its online offerings?
(57) answered "lights"
(10) answered "trees"
(93) answered "ornaments"
(124) answered "home decor"
(101) answered "outdoor decor"
(28) answered "other"
(159) answered "great as is"
here to answer this
quarter’s poll question:
will high gas prices affect your shopping habits this
an idea for a possible future
Question of the Quarter? Please email us at email@example.com
Thou hast set all the borders of the earth:
thou hast made summer and winter.
~ Psalm 74:17
Events At Bronner's...
Designer to Appear
July 3, 2008 - 10 a.m.-5 p.m.
4, 2008 - 9-10:30 a.m., 2-6 p.m.
Bob Heft, designer of America’s current 50-star
flag, when he signs United States flags and other
patriotic items purchased at Bronner’s. Mr.
Heft will speak with guests, pose for pictures and
provide autographs. A freewill donation to Michigan’s
Own, Inc. Military and Space Museum is appreciated.
July 18, 19 & 20, 2008; noon to 4 p.m.
and Mrs. Claus will be vacationing and shopping
at Bronner’s on Friday, Saturday and Sunday,
July 18, 19 and 20, from noon to 4 p.m. each day.
Children of all ages are invited to stop by and
get a glimpse of the right jolly old elf. Bring
your camera for a great photo opportunity.
and Painting Demonstration
October 10-19, 2008; Mon.-Sat. 9:30-11:30 a.m.,
12:30-2 p.m., 3:30-5 p.m., 7-8 p.m.; Sun. 12:30-6
and Marlene Horn, artisan husband-and-wife team,
will showcase their ornament-making talents. Thomas,
a skilled glassblower, and Marlene, a talented painter,
represent the Krebs Ornament Factory in Lauscha,
Germany. The Horns will be pleased to sign any Krebs
ornaments purchased at Bronner’s during their
visit. Join the Horns at Bronner’s.
Chatley Ornament Artist Signing
November 1 & 2, 2008; Sat. 10 a.m.-noon, 1-5
p.m.; Sun. noon-5 p.m.
Michigan artist Pam Chatley. Ms. Chatley will gladly
sign any of her whimsical, creative ornaments purchased
November 1 or 2.
Edwards Ornament Artist Signing
December 6 & 7, 2008; Sat. 10 a.m.-noon, 1-5
p.m.; Sun. noon-5 p.m.
Meet Clay Creations ornament artist
Jacki Edwards. Ms. Edwards will gladly sign any
of her ornaments purchased December 6 or 7.
Thibault Ornament Artist Signing
December 12-14, 2008; Fri. & Sat. 10 a.m.-noon;
1-5 p.m.; Sun. noon-5 p.m.
Teresa Thibault, the artist behind the popular Heart
Gifts line of ornaments. From inspirational to whimsical,
Ms. Thibault’s ornaments make the perfect
gifts for everyone on your list … including
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