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In this month's issue:

'Tis the Season - News from Beamer
Lean Your Ear This Way - The new bronners.com!
Yule Go Down in History - Symbol of the Peacock
Deck the Halls - Home Decor Ideas

Do You Hear What I Hear? - Quarterly Survey
Up on the Home Page - Coming Events
Featured Recipe for June
Dashing Through the Site - Links

'Tis the Season
Welcome to Beamer’s Holiday Beat, Bronner’s e-newsletter for everyone who shares my passion for Christmas, which is only 205 days away!

New items have begun arriving this spring. Bronner’s receiving department will be bursting at the seams as new product arrival peaks in July and exciting, new items quickly make their way into the store.

Wonder what’s going to be hot this fall? LED lights continue to be popular and will be available in 50-light sets in a variety of colors and a design that resembles traditional mini lights. Conical, 50-light LED sets will come in pink, purple and even a red, white and blue set. Striking Snowfall® light sets bring a new dimension to holiday lighting. “Falling” icicle light bulbs are new and attach to the light bases on a C7 light string.

Bronner’s new, exclusive glass ornaments for 2010 will include sports fields: a golf green, soccer field, baseball diamond, hockey rink, football field and swimming pool. A larger-than-ever selection of fruit and vegetable glass ornaments will also be available this year along with a larger selection of religious ornaments.

Fontanini is introducing a new, 3½-inch Nativity figurine line. Jim Shore is offering a new line of 6-inch figurines called Santas of the World. Popular colors for 2010 include turquoise, especially with oranges and bright pinks; red and apple green; some purples; and metallics.

I really enjoy hearing from you so please take time to answer my survey question about how far you travel to visit Bronner’s. Responses will appear in survey form in the next quarterly e-newsletter.

Thank you for inviting me into your home. You’re welcome at my home, www.bronners.com or 25 Christmas Lane in Frankenmuth, all year long!

Beamer the Bronner Star

Lean Your Ear This Way

The new bronners.com!
Bronner’s new website launched on Tuesday, April 20. Some new features include …

  • a product “runway” for ease of viewing additional styles;
  • instant add-to-cart functionality;
  • opportunity for user to create an individual account to retain addresses for shipping, order information, etc.;
  • mini cart pop-up to show items in cart;
  • prompts in cart to show exactly how much more to spend to receive a free gift;
  • free gift shows in cart once earned;
  • foreign shipping rate immediately available without waiting for quote;
  • larger images;
  • easy modification of personalization during order process;
  • wish list creation;
  • ability to email, Facebook, Tweet, etc. product ideas to friends;
  • zoom functionality;
  • easy click from one color to another in personalized ornaments; and
  • shopping by price range.
     
    These are just some of the things the user will notice on the front end. Much more change took place on the back end from creation of the site to order administration.

    The site will continue to improve as enhancements are added. PayPal is on the list to be added in the near future and other features are already planned as well.


    Summer Blooms in Frankenmuth
    Willkommen to Frankenmuth in Bloom. Our streets blush with the colors of spring and summer, and now is the time to enjoy our charming curb appeal. Every inch of our town is artfully landscaped with bright seasonal flowers, lilacs, evergreens and blossoming trees. In fact, our streetscape has been nationally recognized as an America in Bloom champion for our outstanding landscaping, floral displays and parks.

    Over this past winter, Frankenmuth’s horticulturist sketched out the landscape design, working closely with regional growers to find exciting new varieties of flowers as well as traditional favorites. Hundreds of flats of flowers and more than 2,000 individual pots are planted by the city’s Clean Team in May. In addition, 400 locally grown hanging baskets pepper the street’s quilt of colors in hues of yellow, red, purple, pink, blue and green.

    www.frankenmuth.org

    We welcome you to visit Frankenmuth through all the seasons. But we are especially excited to share our beautiful blooms with you this summer. To see more or to sign up to receive Frankenmuth’s e-newsletter, click here.

    Oh Recipe, Oh Recipe

    Bronner’s Flavorful Favorites*
    We thought you might like to try one of the recipes from “Bronner’s Flavorful Favorites, Book 2.” The cookbook features over 400 recipes submitted by Bronner’s staff and is available online or in-store for $14.99.

    Japanese Chicken Salad
    submitted by Deborah Rupp

    1 pkg. chicken breasts (2 or 3)
    1 head lettuce, torn into small pieces
    3 green onions, chopped
    4 oz. sliced almonds
    2 T. poppy seeds
    1 can chow mein noodles

    Boil chicken, cut into pieces. Mix with lettuce, green onions, almonds and poppy seeds. To make dressing, cook vinegar, sugar, salt and pepper over low heat until dissolved. Cool, then add oil. Add chow mein noodles and dressing to salad just prior to serving.

    Dressing
    4 T. vinegar
    4 T. sugar
    1½ tsp. salt
    ½ tsp. pepper
    ½ c. oil

    *Bronner’s first staff cookbook, “Bronner’s Flavorful Favorites,” is also available online or in-store for $14.99.

    Yule Go Down in History

    Symbol of the Peacock

    The distinctive eye-like pattern of the peacock’s regal tail feathers symbolizes the all-seeing power of God to many Christians. The peacock is also a symbol of immortality and resurrection, for it was believed that the flesh of the peacock never spoiled, and for the fact that old feathers were replaced with even more colorful plumage.


    Deck the Halls
    Celebrate the bride and groom with a gift that will capture their treasured wedding and Christmas memories for years to come.

    Christmas Memories Book
    1075030 - $18.99

    Personalized Two Hearts Glass Ornament
    1081586 - $8.99

    First Christmas 2010 Dated Ornament
    1145328 - $10.99

     
    Do You Hear What I Hear?

    Watch this space every month for the results of our previous Question of the Quarter.

    A total of 327 responses were received from our March e-news-letter’s question of the quarter. The question and a summary of the responses are listed below.

    How do you use Christmas light strings throughout the year?

    27.5% (90)
    answered as part of a room’s décor/ambiance
    15.5% (51)
    answered in other outdoor holiday or seasonal displays
    31.8% (104)
    answered as functional/decorative lighting for our porch, deck, patio or garden
    5.5% (218)
    answered at our campsite
    19.5% (64)
    answered as decorative lighting for special events/parties

    Click here to answer this
    quarter’s poll question:

    How many miles do you travel to visit Bronner's?

    Have an idea for a possible future
    Question of the Quarter? Please email us at holidaybeat@bronner.com

    Up on the Homepage, Click, Click, Click

    Coming Events at Bronner’s …

    Paint-N-Go
    June 1 through October 31
    Bronner’s Paint-N-Go promotion began June 1 and will run daily through October 31. The painter(s) will be located at a table in section 8. Guests may order Paint-N-Go personalized ornaments at the personalization counter in section 8, and the ornament(s) will be available for pickup at the counter in one or two hours. There is no charge for personalization.

    One Christmas in the mid 1960s, Wally Bronner handpainted names on ornaments as gifts for staff members’ children. Because requests for the ornaments began coming in, Bronner’s started a personalized ornament department in 1967.

    Santa on Vacation
    July 9, 10 & 11, 2010; noon to 4 p.m.
    Santa and Mrs. Claus will be vacationing and shopping at Bronner’s on Friday, Saturday and Sunday, July 9, 10 and 11 from noon to 4 p.m. each day. Children of all ages are invited to stop by and get a glimpse of the right jolly old elf. Bring your camera for a great photo opportunity.

    Pam Chatley Ornament Artist Signing
    November 6 & 7
    Ornament artist Pam Chatley will sign her ornaments purchased at Bronner’s on Saturday and Sunday, November 6 and 7, 2010. Watch for more information in the September edition of Beamer’s Holiday Beat. View a sample of Ms. Chatley’s work.

    Precious Moments Doll Event with Linda Rick
    November 13 & 14, 2010; Sat. 10 a.m.-noon, 1-5 p.m.; Sun. 12:30-5 p.m.
    Doll designer Linda Rick will sign Precious Moments doll purchases at Bronner’s Saturday and Sunday, November 13 and 14.

    St. Nicholas: from Saint to Santa
    November 13 & 14, 2010; Sat. & Sun. 2 p.m. & 3 p.m.
    Join us as St. Nicholas tells the story of how he became Santa Claus. This half-hour performance, a tradition here at Bronner’s, involves audience participation. Don’t miss out on this memorable experience for children of all ages.

    Egyptian Museum Glass Signing
    November 20 & 21, 2010; Sat. 10 a.m.-noon, 1-5 p.m.; Sun. noon-5 p.m. Mohamed and Linda, owners of Egyptian Museum Glass will sign purchases of Egyptian glass ornaments, perfume bottles and other decorative pieces.

    Jacki Edwards to Sign Ornament Creations
    December 4 & 5
    Jacki Edwards will sign her delightful clay dough ornaments purchased at Bronner’s on Saturday and Sunday, December 4 and 5. Look for more information in the September edition of Beamer’s Holiday Beat. View a sample of Ms. Edwards work.

    Teresa Thibault Returns
    December 10-12
    Another ornament artist favorite, Teresa Thibault, will sign her Heart Gifts ornaments purchased at Bronner’s on Friday, Saturday and Sunday, December 10, 11 and 12, 2010. More information will be available in the the September 2010 edition of Beamer’s Holiday Beat. View a sample of Ms. Thibault’s work.

    Dashing Through the Site
    Bible Verse

    Keep thy heart with all diligence; for out of it are the issues of life.
    ~ Proverbs 4:23


    Bronner's Motto

    Let Us Know, Let Us Know, Let Us Know!

    We want to hear from you! If you have suggestions or ideas for our quarterly e-newsletter, please share them with us. You may email us at holidaybeat@bronner.com

    Know someone else who would enjoy reading Beamer's Holiday Beat? Please pass this issue on to them!


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    You may write to us at BRONNER'S CHRISTmas WONDERLAND,
    25 Christmas Lane, PO Box 176, Frankenmuth, MI 48734-0176. Phone (989) 652-9931

    Pumpkin Face Glass Ornament - 1143892 - $8.99 Ghost Face Glass Ornament - 1143569 - $8.99 Black Cat Face Glass Ornament - 1141252 - $8.99 Gold Double Ornament Stand - 1084967 - $3.99