National
Coverage
Carla Spletzer, vice president of Bronner’s, hosted
a production team from “Good Morning America”
on Friday, October 14. GMA producer, Sandra Temko, along
with a freelance videographer and sound man from Detroit,
taped inside and outside Bronner’s throughout the
afternoon and evening. The segment about Bronner’s
is scheduled to air on their Christmas show, December 25.
The GMA crew also visited the Charles Howard Santa School
in Midland on Thursday, October 13, before traveling to
Frankenmuth on Friday.
Book
Tells History of Bronner's
Over 2 million guests a year have discovered that
at Bronner’s, Christmas isn’t just a holiday
– it’s a way of life! But have you ever
wondered how the store began? Related by originator
Wally Bronner, the “Picturesque Story of Bronner’s
CHRISTmas Wonderland” chronicles the story of
the World’s Largest Christmas Store with over
550 photos and detailed narrative. Read about the
store from its humble beginnings as a sign painting
business in Wally’s parents’ basement
to the sprawling 320,000-square-foot store that it
is today. A wonderful gift for every Bronner’s
fan on your Christmas list!
The book (#1108800) retails for $18.95 and is available
online and in Bronner’s Frankenmuth store.
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| Picturesque
Story of Bronner's CHRISTmas Wonderland 1108800............$18.95 |
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Bronner’s Awarded 2005 Michigan
Retailer of the Year Award
Bronner’s joined Golden Shoes of Traverse City and
Gazelle Sports of Kalamazoo in receiving the 2005 Michigan
Retailer of the Year Award. The award is given annually
to three businesses that make community involvement an important
part of their operations.
An independent panel of community leaders selected the recipients,
who were honored at an October 11 presentation at the Michigan
State University Club. The panel commended Bronner’s
for its contributions to the performing arts center, veterans
memorial, park pavilion, playground and school facilities,
and hundreds of other causes each year.
New Silent Night Chapel Replica
Bronner’s offers a new, musical, lighted Silent Night
Chapel replica scene, complete with Nativity, stained-glass
windows, and carved door detail. The choral music of “Silent
Night” can be turned off to display the lights alone.
The piece (#1105764) retails for $39.99 and is available
online and in Bronner’s Frankenmuth store.
Sending Christmas Cards?
You may wish to consider using Bronner’s
Motto Stickers (#1106519) to share the CHRISTmas message.
Cost is $2.99 for a pack that includes stickers of varying
sizes. (Available online and in Frankenmuth store.) Do you
know the story of the motto?
Enjoy CHRISTmas, It’s HIS
Birthday; Enjoy Life, It’s HIS Way.
In the mid-1970s, the Bronner family received
a Christmas card from Rev. Elmer Witt and his wife Virginia
“Ginny.” (Reverend Witt was the executive director
of the Walther League.) Ginny wrote a six-line greeting
for that card expressing the meaning of Christmas. Wally
and Irene Bronner cherished that greeting.
When the time came to open Bronner’s new location
at 25 Christmas Lane, Frankenmuth, Michigan, the Bronner
family developed a motto, which is a condensed version of
Ginny’s greeting. Dr. Oswald Hoffman of the International
Lutheran Hour assisted in developing this shortened version,
which continues to serve as Bronner’s motto. The motto
is displayed on a stylized ribbon banner with a cross-shaped
Star of Bethlehem in the center. The cross and the star
symbolize Christmas.
The motto appears most prominently at Bronner’s south-
and west-entrance canopies along with a life-sized Nativity
scene. A Star of Bethlehem also appears on the upper left
portion of Bronner’s logo, which is in the shape of
a Christmas ornament.
Hot Doggin’ It to Bronner’s
The Oscar Mayer Wienermobile visited Bronner’s
on October 28. The stop was part of Michele Dyer’s
mid-Michigan tour aboard the Wienermobile. Dyer and
19 other winners of the Oscar Mayer “Win the
Ride of Your Life™” contest each had the
use of one of six Wienermobiles for a day and up to
$5,000 to make the ride of their life come true.
Dyer, a resident of Midland, Michigan, selected Bronner’s
CHRISTmas Wonderland, Loafers Glory in Blanchard,
and Uncle John’s Cider Mill in St. Johns as
prime stops of the day. She was chauffeured by an
official Wienermobile driver known as a Hotdogger.
Dyer also generously donated extra funds to a women’s
shelter in her area.
To win the contest, Dyer told in 100 words or less
what she would do with the Wienermobile for a day.
Entries were judged on originality, creativity, the
use of the Wienermobile, and the willingness to help
others. |
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Operation
Marry Me!
It looked like a scene from a movie. And that’s
just the way Brandon Rike from Ohio wanted it to be.
His November 18 proposal at Bronner’s to long-time
girlfriend Lindsey went off without a hitch. Operation
Marry Me was a success.
Rike coordinated all the details with Bronner’s
assistant supervisor, Connie Daenzer. There were the
musicians to place in the perfect spot in the tree section;
a little privacy for the proposal, the hugs and kisses
(she said yes!), and the dance. Tears flowed freely.
Bronner’s gifted the couple with a laser ornament
featuring their photo. |
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Browse “Bronner’s Christmas Favorites”
Catalog Online
“Bronner’s Christmas Favorites”
catalog can now be viewed online at www.bronners.com.
Guests who have requested a paper catalog no longer have
to wait for it to arrive before browsing and ordering. They
can simply click on “View Our Current Catalog”
at www.bronners.com,
and the Ecatalog will appear. They can turn pages, zoom
in and out, mark an item with a sticky note, send a copy
(or gift hint) to a friend, and even place an order.
Bronner’s Lights the Silver Screen
Craig Fick, one of Bronner’s commercial
salesman, continues to assist film crews with light and
décor purchases for their movie sets. He sold product
to these recently and soon-to-be-released movies: “The
Ice Harvest” (November 23), “Just Friends”
(December 2005), and “Something New” (January
2006).
“I recently sold a Bronner, fiberglass leaping deer
for the movie, “The Santa Clause 3,” scheduled
to open for Christmas 2006,” Fick said. “Universal
Studios is also working with me on a movie titled, ‘Fast
& Furious 3.’ They are looking for lighting to
decorate 16 city blocks in the Westwood area of downtown
Los Angeles. The film is scheduled to be shot in January
of 2006."
We want to hear from you! If
you have suggestions or ideas for our quarterly e-newsletter,
please share them with us. You may email us at holidaybeat@bronner.com
Know
someone else who would enjoy reading Beamer's Holiday Beat?
Feel free to pass this issue on to them.
NOTE:
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You
may write to us at BRONNER'S CHRISTmas WONDERLAND, 25 Christmas
Lane, PO Box 176, Frankenmuth, MI 48734-0176.
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