Welcome to “Beamer’s Holiday Beat,” Bronner’s e-newsletter for everyone who shares Wally Bronner’s and my passion for Christmas. (Wally asked me to tell you there are only 19 days until Christmas!)

The holiday season is upon us and we are festively filling holiday wishes here at Bronner’s. Our guests and staff have enjoyed demonstrations and signings by several special artists. I even had the pleasure of glistening stardust over Frankenmuth’s Holiday Celebration and Candlewalk on November 25 and plan to make it an annual event on my celestial calendar.

It’s not too late to order decorations and gifts from Bronner’s. Shop online at www.bronners.com or call (989) 652-9931 by December 14 to place an order for regular ground delivery by December 24. Second-day air orders must be placed by noon (EST) on December 21 for delivery by December 24. Overnight orders must be placed by noon (EST) on December 22 for delivery by December 24. (Personalized items not included.)

The Bronner family and staff join me in wishing you a blessed celebration of the birth of Jesus, our Savior.

Thank you for inviting me into your home. You’re welcome at my home, www.bronners.com or 25 Christmas Lane in Frankenmuth, all year long!

Let Bronner’s help you chill out all winter long with snow-themed décor!

Click the links below to view the featured items.

1104519..........16” Lighted Snowman Decoration
1094385..........Skiing Plush Snowman
1049519..........White Snowman in Blue Glass Ornament
1019836..........Set of 12 Snowflake Ornaments
1081118..........Build a Snowman Kit
1060970..........Clear 7.5” Sphere
1055346..........Snowmen Friends Ornament
1095155..........Red Personalized Stocking Ornament
1095153..........Red Personalized Mitten Ornament
1093873.......... Blue Snowflake Festival Ornament
1105563..........“S” Snowman Ornament
1099644..........“Sprinkled in Sweetness” Precious Moments Figurine
1094334..........Holographic Mittens Garland
1104196..........Decorative Chrome Ornament Stand

The Legend of the Donkey
Legend tells us the donkey that carried Jesus into Jerusalem on Palm Sunday followed Him to Calvary. Appalled by the sight of Jesus on the cross, the donkey turned away but could not leave. It is said that the shadow of the cross fell upon the shoulders and back of the donkey. A cross marking found on many donkeys today remains a testimony of the love and devotion of a humble, little donkey.

Donkey Ornament
1106520................................$9.99

National Coverage
Carla Spletzer, vice president of Bronner’s, hosted a production team from “Good Morning America” on Friday, October 14. GMA producer, Sandra Temko, along with a freelance videographer and sound man from Detroit, taped inside and outside Bronner’s throughout the afternoon and evening. The segment about Bronner’s is scheduled to air on their Christmas show, December 25. The GMA crew also visited the Charles Howard Santa School in Midland on Thursday, October 13, before traveling to Frankenmuth on Friday.

Book Tells History of Bronner's
Over 2 million guests a year have discovered that at Bronner’s, Christmas isn’t just a holiday – it’s a way of life! But have you ever wondered how the store began? Related by originator Wally Bronner, the “Picturesque Story of Bronner’s CHRISTmas Wonderland” chronicles the story of the World’s Largest Christmas Store with over 550 photos and detailed narrative. Read about the store from its humble beginnings as a sign painting business in Wally’s parents’ basement to the sprawling 320,000-square-foot store that it is today. A wonderful gift for every Bronner’s fan on your Christmas list!
The book (#1108800) retails for $18.95 and is available online and in Bronner’s Frankenmuth store.

Picturesque Story of Bronner's CHRISTmas Wonderland 1108800............$18.95

Bronner’s Awarded 2005 Michigan Retailer of the Year Award
Bronner’s joined Golden Shoes of Traverse City and Gazelle Sports of Kalamazoo in receiving the 2005 Michigan Retailer of the Year Award. The award is given annually to three businesses that make community involvement an important part of their operations.
An independent panel of community leaders selected the recipients, who were honored at an October 11 presentation at the Michigan State University Club. The panel commended Bronner’s for its contributions to the performing arts center, veterans memorial, park pavilion, playground and school facilities, and hundreds of other causes each year.

New Silent Night Chapel Replica
Bronner’s offers a new, musical, lighted Silent Night Chapel replica scene, complete with Nativity, stained-glass windows, and carved door detail. The choral music of “Silent Night” can be turned off to display the lights alone. The piece (#1105764) retails for $39.99 and is available online and in Bronner’s Frankenmuth store.

Sending Christmas Cards?
You may wish to consider using Bronner’s Motto Stickers (#1106519) to share the CHRISTmas message. Cost is $2.99 for a pack that includes stickers of varying sizes. (Available online and in Frankenmuth store.) Do you know the story of the motto?

Enjoy CHRISTmas, It’s HIS Birthday; Enjoy Life, It’s HIS Way.

In the mid-1970s, the Bronner family received a Christmas card from Rev. Elmer Witt and his wife Virginia “Ginny.” (Reverend Witt was the executive director of the Walther League.) Ginny wrote a six-line greeting for that card expressing the meaning of Christmas. Wally and Irene Bronner cherished that greeting.
When the time came to open Bronner’s new location at 25 Christmas Lane, Frankenmuth, Michigan, the Bronner family developed a motto, which is a condensed version of Ginny’s greeting. Dr. Oswald Hoffman of the International Lutheran Hour assisted in developing this shortened version, which continues to serve as Bronner’s motto. The motto is displayed on a stylized ribbon banner with a cross-shaped Star of Bethlehem in the center. The cross and the star symbolize Christmas.
The motto appears most prominently at Bronner’s south- and west-entrance canopies along with a life-sized Nativity scene. A Star of Bethlehem also appears on the upper left portion of Bronner’s logo, which is in the shape of a Christmas ornament.

Hot Doggin’ It to Bronner’s
The Oscar Mayer Wienermobile visited Bronner’s on October 28. The stop was part of Michele Dyer’s mid-Michigan tour aboard the Wienermobile. Dyer and 19 other winners of the Oscar Mayer “Win the Ride of Your Life™” contest each had the use of one of six Wienermobiles for a day and up to $5,000 to make the ride of their life come true.
Dyer, a resident of Midland, Michigan, selected Bronner’s CHRISTmas Wonderland, Loafers Glory in Blanchard, and Uncle John’s Cider Mill in St. Johns as prime stops of the day. She was chauffeured by an official Wienermobile driver known as a Hotdogger. Dyer also generously donated extra funds to a women’s shelter in her area.
To win the contest, Dyer told in 100 words or less what she would do with the Wienermobile for a day. Entries were judged on originality, creativity, the use of the Wienermobile, and the willingness to help others.

Operation Marry Me!
It looked like a scene from a movie. And that’s just the way Brandon Rike from Ohio wanted it to be.
His November 18 proposal at Bronner’s to long-time girlfriend Lindsey went off without a hitch. Operation Marry Me was a success.
Rike coordinated all the details with Bronner’s assistant supervisor, Connie Daenzer. There were the musicians to place in the perfect spot in the tree section; a little privacy for the proposal, the hugs and kisses (she said yes!), and the dance. Tears flowed freely.
Bronner’s gifted the couple with a laser ornament featuring their photo.

Browse “Bronner’s Christmas Favorites” Catalog Online
“Bronner’s Christmas Favorites” catalog can now be viewed online at www.bronners.com. Guests who have requested a paper catalog no longer have to wait for it to arrive before browsing and ordering. They can simply click on “View Our Current Catalog” at www.bronners.com, and the Ecatalog will appear. They can turn pages, zoom in and out, mark an item with a sticky note, send a copy (or gift hint) to a friend, and even place an order.

Bronner’s Lights the Silver Screen
Craig Fick, one of Bronner’s commercial salesman, continues to assist film crews with light and décor purchases for their movie sets. He sold product to these recently and soon-to-be-released movies: “The Ice Harvest” (November 23), “Just Friends” (December 2005), and “Something New” (January 2006).
“I recently sold a Bronner, fiberglass leaping deer for the movie, “The Santa Clause 3,” scheduled to open for Christmas 2006,” Fick said. “Universal Studios is also working with me on a movie titled, ‘Fast & Furious 3.’ They are looking for lighting to decorate 16 city blocks in the Westwood area of downtown Los Angeles. The film is scheduled to be shot in January of 2006."

We want to hear from you! If you have suggestions or ideas for our quarterly e-newsletter, please share them with us. You may email us at holidaybeat@bronner.com


Know someone else who would enjoy reading Beamer's Holiday Beat? Feel free to pass this issue on to them.

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You may write to us at BRONNER'S CHRISTmas WONDERLAND, 25 Christmas Lane, PO Box 176, Frankenmuth, MI 48734-0176.
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Coming Events At Bronner's...

Santa Visits
Santa will be greeting children at Bronner's from Friday, November 25, through Saturday, December 24. His hours are Monday through Saturday from 10-11:30am, 1-4:15pm, and 6:15-8pm, and Sunday from 1-6pm. Because he is so busy on Christmas Eve, Santa's visiting hours will end at 3pm. Bronner's closes at 4pm on Christmas Eve. For more information, click here.

Teresa Thibault Ornament Signing
Teresa Thibault is the artist behind the popular Heart Gifts line of ornaments. She'll be at Bronner's December 9-11. Click here for more information.

Wally and Irene Sing-along
Join Wally and Irene Bronner on Thursday and Friday, December 22 and 23, from 1:30-2pm as Wally leads everyone in singing a variety of favorite Christmas carols while Irene accompanies on an old-fashioned pump organ. For more information, click here.

“Silent Night” Sing-along
Join Wally Bronner and guest guitarist in the Silent Night Memorial Chapel from 3-3:15pm on Saturday, December 24, as they lead everyone in singing "Silent Night."Click here for more information.

Bible Verse
"When they saw the star, they rejoiced with exceeding great joy. And when they were come into the house, they saw the young child with Mary his mother, and fell down, and worshipped him: and when they had opened their treasures, they presented unto him gifts; gold, and frankincense, and myrrh."
Matthew 2:10 & 11

Links to Fun and Helpful Sections of Our Web Site

E-Newsletter Archives

Christmas Customs

Christmas Quiz

Cookie Frosting Recipe

Events Calendar by Date

Fun Facts & Tips


Watch this space every month for the results of our previous "Question of the Quarter".

When are you most likely to visit Bronner's and Frankenmuth, Michigan?

420 responses
Jan.-May.....................................................6%
June-Aug...................................................23%
Sept.-Oct....................................................38%
Nov.-Dec....................................................13%
Not likely due to distance etc.................19%